Millennials

Today’s topic puts the spotlight on Millennials:

How can a dentistry expert appeal to a millennial patient and in turn, communicate with them effectively and retain their loyalty?

To define Millennials, they are generations of patients with a birth year between 1980 and 2000 and considering that they are our clientele of today and tomorrow, it’s a group that demands particular attention!

Here are seven important steps to consider when it comes to Millennials:

1. Ensure consistency and authenticity in your online presence

It is crucial to cultivate a social media profile that is interactive with genuine and meaningful content. Research has shown that millennial patients commonly follow promotional campaigns, study product reviews and show an interest in the CSR (Corporate Social Responsibility) and charity work of brands. This is a group that evaluates the ethos and ethics of the products and services they consume therefore you need to have a clear definition of your services as well as values that distinguish your brand identity from others.

2. Emphasise the quality of your product

Avoid getting sidetracked by numbers and figures that will drive sales and compromise on quality. Instead, focus on the service you provide with pride! There are countless home bleaching treatments available in the market, at so-called ‘competitive’ prices. However, what is more essential to you – the rate your product goes for, or the end-result and the reputation it amasses? Make sure to attract the clientele that matches the quality of your brand rather than lowering your standards.

3. Perfect the face behind the name

When greeting visitors to the clinic, always remember to demonstrate:

a) Honestly – Your client is entrusting your expertise and will not appreciate being fooled

b) Knowledgeable – Ensure that your information is thorough, accurate and reliable. Clients are often well-researched way before they visit your clinic so be prepared

c) Precise – Use the right language when communicating with your patients and include words that can make a difference to your company message. Useful words include:

• Flexible

• Community

• Dynamic

• Friendly

• Stimulating

• Environment

For example, you could say, "Our clinic is environmentally friendly." This will help you earn the client’s respect as they will appreciate your attention to green issues!

4. Include a Millennial in your team!

It’s important to have a diversity of age groups working within the company structure. They will be important ambassadors of your work and ‘speak the language’ of your visitors. This will allow patients to open up and ask questions with someone they can relate to, and that will automatically enhance the atmosphere of your practice!

5. Benefit from the plus of loyalty programs!

Loyalty programs are a great tactic for building a bond with your patients. They will feel appreciated for choosing your practice repeatedly and they will enjoy further gifts and add-on services that you will adjust according to your marketing strategy. And what’s more, if the loyalty program is integrated within a mobile app for your clinic, this will allow instant access to your patients for communications and advertising – and keep them coming back for more.

6. Keep your follow-ups simple and to-the-point

Show respect for the ever-demanding schedules of your patients and their modern living. Best to be brief and summarise your follow-up messages with precise information delivered using tools such as email, messaging, and online chat applications.

7. Time is of the essence

Responses to your patients’ demands should be delivered promptly! It’s another way of showing respect towards your beloved client and believe me, Millennials do monitor your speed in reaching out. When you respond can make or break your relationship with them.

Following these seven steps can really transform your professional space into a bustling hub with a steady and consistent clientele! Reach out to your Millennials with the right approach and you’ll soon those appointments picking up at an exponential rate!